|Services:||CORPORATE DESIGN, GRAPHIC DESIGN, TRADE FAIR DESIGN, INTERACTIVE DESIGN|
|Uniqueness:||OCCURS DUE TO THE CONSEQUENT REALISATION OF THE CORPORATE DESIGN|
Springer wanted to develop continuous and consistent authentic corporate design in close alignment with the product design. The diversity of competences necessary for this across all the design fields was found at formquadrat.
By means of a value finding process, strengths as well as differentiating factors to the competitors, were compiled and then condensed into a corporate design concept. In a further step these values were incorporated into the design concept in all the business divisions - from the logo to the products and trade fair presentation.