|SERVICES:||Research, user analysis, PRODUCT DESIGN, CAD Modeling, Ergonomics, 3d REnderings|
The bottle's shape must correspond with its content in order for the design to develop its full power. Formquadrat's goal was to create a shape that conveys as authentically as possible the pleasure of freshly squeezed oranges.
The conically narrowing shapes support the product's ergonomics. The user knows intuitively where to place his hand to find the best and safest handle psoition. The outlet conduct facilitates steady and safe drinking in every situation.
Simple and distinct shapes and the stylized leaf support the look-and-feel of freshly squeezed orange juice.
„Design is not just what it looks like and feels like. Design is how it works.“