| Client: | axis flight training systems |
|---|---|
| PRODUcT: | ax-d flex |
| Services: | Research, product design, graphic design, ergonomics, corporate product design, 3D rendering, animations, colour & trim |
| Uniqueness: | Distinctive brand experience for flight simulators |
AXIS Flight Training Systems is one of the leading providers of professional flight simulators. For the company, we have significantly advanced the corporate product design – focusing on product graphics, branding, and a clear, brand-consistent design language.
The goal was to create a modern visual identity that reflects both the AXIS brand and the corporate designs of its clients. Contrasts between matte and glossy surfaces combined with premium materials emphasize the high-end character and mirror the outstanding product quality.
A key focus was the entrance area, redesigned to be calmer, more structured, and more inviting through the use of large glass elements. LED lighting accents enhance the premium feel and provide functional status communication for operations and alerts.
Our scope included the development of a consistent branding system, tailored product graphics, as well as visualizations and animations that convincingly showcase both the final design and application scenarios.
"If you want to learn to fly, you must first stand with both feet firmly on the ground."
Friedrich Nietzsche