| Client: | SML |
|---|---|
| Product: | corporate product design |
| Services: | Research, workshops, product design, corporate product design, CAD MODELING, design consulting, 3D rendering, colour & trim |
| Uniqueness: | flexible valency for innovative extrusion technology |
SML is a premium manufacturer of high-performance extrusion lines for the production of films, sheets, laminates and filaments. The machines developed by SML are used worldwide in the plastics, packaging and technical textile industries.
The goal of a corporate product design is to create products that are not only functional and aesthetically pleasing, but also offer unique added value that sets them apart from the competition. With this in mind, we have designed several machine installations for SML.
The Corporate Product Design Manual for SML was developed in parallel with the actual design development. In this way, we were able to ensure that every product designed had the same characteristics of the SML product family. The manual is a guide for future design ideas. Does this design idea fit? Does it meet the aesthetic requirements for an SML product? Are there details that need to be changed to fit the portfolio?
A particular challenge was the wide range of different products with individual requirements. All the different machines have different sizes and proportions, which makes it difficult to define a design language that fits them all.
During the whole design development we always collaborated closely with managers and engineers from SML to make sure our design ideas suit their needs and can also be constructed and produced in an efficient way.
Still, a corporate product design is not carved in stone. Every now and then, the design and the manual need to be adapted to new needs, new likings and new technologies.
"A brand is the sum total of how someone perceives a particular company. Branding is about shaping that perception."
Ashley Friedlein
